Halls Kansas City had an image problem, with millenial sales dropping off and social media interaction going downhill. They came to BCG with a problem: How do we revamp our image to appeal to the elusive millenial market?
One part of our plan was the Halls blog, which was used as an platform to push fashion and current event articles out through social media channels. I wireframed, designed and developed this blog with the goal of appealing to a younger audience. I gave the blog a slick, app-like feel and kept the colors and typography simple and sleek so that the images could shine.
- HTML/CSS
- PHP/Wordpress
- UI/UX