Out is In campaign celebrating National Parks and Recreation month.
The client was provided with materials from the National Parks and Rec department detailing the National ‘Out is In’ campaign, but they were unhappy with the execution. I took the materials and evolved the existing look and feel I had created previously for Kansas City Parks and Recreation, (shown here), and incorporated the national campaign slogan (‘out is in’). The campaign ran from mid June through the end of July and included billboards, bus ads, an interactive event calendar, ‘swag’, and a variety of other printed materials.
